Paul Williams argues that the All Blacks' Greatest Rivalry Tour of South Africa is more than a marquee fixture series — it's a blueprint. The piece makes the case that this format, blending the nostalgia of multi-match touring rugby with modern commercial appeal, should prompt administrators to rethink how top-tier bilateral tours are structured. For Springbok fans, it's a timely argument: the Boks and All Blacks playing out a proper tour rather than a one-off Test is exactly the kind of rugby the Rugby Championship calendar rarely delivers.
AnalysisSpringboksRugby World Magazine
The Greatest Rivalry Tour is a case for bringing back old-school touring rugby
Williams uses the All Blacks' South Africa tour to argue that old-school multi-match touring rugby deserves a proper comeback — and the Greatest Rivalry format shows it can work commercially and competitively.
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