SA Rugby will conduct a comprehensive review of its Springbok Test ticketing strategy at the end of the 2026 season, with any structural changes implemented ahead of 2027. The governing body confirmed the review on Monday following sustained fan backlash over pricing.
SA Rugby president Mark Alexander acknowledged that certain ticket categories require closer scrutiny but pushed back on the suggestion that pricing is profit-driven, noting that the organisation recorded a financial loss in 2025.
"Our commercial strategies are designed to cover the cost of running rugby in South Africa, not to increase profits," Alexander said. "We take full ownership of this matter and are committed to ensuring that our ticketing structure reflects accessibility and sustainability."
Alexander framed the issue as a tension between financial viability and supporter access. "It is a delicate balance, but one we are determined to manage responsibly," he said, adding that Springbok Tests generate broader economic and reputational value for South Africa beyond gate revenue.
The review will follow the conclusion of the inaugural Nations Championship. The Springboks wrap up their July campaign against Wales at Hollywoodbets Kings Park in Durban on Saturday.