Gallan's argument cuts through the commercial gloss of Rugby's Greatest Rivalry tour: the All Blacks no longer carry the psychological weight over South Africa that once defined the fixture. The telling detail is Kings Park on a Tuesday night — 14,759 fans in a 52,000-seat stadium to watch the Sharks get demolished 54-0. Weather aside, that's not the turnout a fixture with genuine menace produces. Gallan uses the broader tour concept — the 50-50 commercial venture, the Baltimore Test chasing $4-6m in incremental revenue — to frame a deeper point: you can't manufacture aura through branding. His case is that the Springboks, as back-to-back world champions, have outgrown the rivalry in the sense that matters most — the All Blacks are no longer the benchmark South Africa measures itself against. The piece argues that the Boks now have the chance to use this series to cement a legacy claim rather than settle an old rivalry, but only if the contest itself delivers what the marketing can't.