SA Rugby has concluded a partnership with Oakley, making the brand the official eyewear sponsor of the Springboks and all South African national teams.
SA Rugby CEO Rian Oberholzer described the deal as a meeting of shared values: "Rugby is a game that demands clarity, precision and resilience and this partnership brings together two brands united by a passion for high performance and inspiring athletes and supporters alike."
Oakley's Sports Marketing Manager Seth Hulley framed the alignment in similarly broad terms, citing "performance, heritage and global ambition" as the common thread. Luca Magni, Oakley's Head of Performance Sports Marketing, added that the partnership is intended to extend beyond the field: "The Springboks are more than a team. They are a symbol of identity, unity and cultural pride that transcends the game of rugby."
SA Rugby has positioned the deal as an entry into the lifestyle space, with Oakley's product range — sunglasses, goggles, apparel and accessories — lending the partnership reach beyond matchday.