Kolisi is making a direct pitch for NFL franchise investment in rugby clubs, arguing that off-season scheduling and cross-code player movement — particularly fringe NFL roster players — could be the unlock for growing the game in the US ahead of the 2031 World Cup. His logic is straightforward: you can't go head-to-head with American football culturally, so work around it. The piece reflects on his visit to the New York Jets and his observations on the structural differences between the two sports — massive rosters, explosive but brief bursts of play, and a steep learning curve on the tactical side. The broader context is a USA rugby programme currently ranked 14th globally and badly needing both investment and a mainstream audience hook that the national team alone can't provide.