Jake White makes the case that the four-year World Cup cycle now fundamentally drives how coaches think about squad-building and match preparation — with lifting the Webb Ellis Cup the only metric that truly counts. The piece examines how that singular focus shapes decision-making across the entire coaching tenure, not just in World Cup year.
AnalysisSpringboksSA Rugby Mag
Jake White: Everything bends toward the World Cup
Jake White argues the World Cup cycle has become the organising principle of modern coaching — squad development, selection, and preparation all subordinated to one outcome.
- Jake White
- Rugby World Cup
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