Mark Keohane's argument is straightforward: the organisers of the Greatest Rivalry tour mispriced tickets for the All Blacks' matches against South African URC clubs, and compounded the error by moving the Test series out of South Africa in the first place. His piece frames both decisions as commercially driven at the direct expense of the supporters the tour was meant to excite.
AnalysisSpringboksSA Rugby Mag
Greatest Rivalry tour put profit before fans — and it showed
Keohane argues the Greatest Rivalry tour was a cash grab that got ticket pricing wrong and should never have taken the Test series offshore — fans paid the price for both calls.
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